Call us to discuss your business' specific needs: 952-303-4594

News, Updates, & Resources

A Consultant or a Leadership Coach?

"Whatever your mind can conceive and believe, it can achieve."
Barbara A. Robinson

What is the difference, and which is the best fit for you and your organization?

If you are looking for assistance with a specific problem or project, you are most likely in the market for a consultant. If you are seeking to build your own leadership skills, then a leadership or executive coach may be what you are looking for.

There are key differences between these two roles that you should be aware of in your search. A consultant has specific professional expertise to solve a problem or to help with a project. Examples of this may include creating values, vision and mission statements for your organization, analyzing customer experience journeys, or developing a protocol to respond to online reviews. In short, a consultant can diagnose a problem and offer a solution (or solutions) for your specific situation.

An effective coach will empower you as you explore your own leadership potential and discover how you can grow and achieve your goals. A coach can help you assess your own leadership style, address topics such as inclusivity, or help you navigate important areas such as fostering creativity and motivation for your team. Executive coaches will often have some sort of counseling experience, or certification that promotes professionalism. In contrast to a consultant who may be more directional in nature, a coach will spend much of the time questioning and listening as you use time to focus on yourself and your professional presence. This should provide you with skills to develop as a leader for the long run. Anyone can benefit from a qualified professional coach. This can pay off in dividends.

Whatever the case, be sure that you hire a professional. Ask around for referrals. Interview your candidate(s) before you hire anyone. Coaching can help you to develop your skills as you become a great leader. Consulting, on the other hand, gives you immediate expertise to figure out a current challenge or direction and assistance to help you on a current project. Both roles are important and can assist you in creating positive outcomes for you, your team, and the future.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

How to Organize and Plan Your Small Business Startup Costs

Having a comprehensive business plan with realistic financial forecasts can help you create a solid foundation and improve the likelihood of your success. We know this can be overwhelming, so to help you get started and avoid missing essential costs, we’re sharing how to organize the most common start up expenses so you can then plan on how much they will actually cost.

Why It’s Time to Adopt Purposeful Leadership in Your Organization

Whether you’re a part of the management team, a business owner, or a director of a nonprofit, your team looks to you for leadership. This means more than just telling people what to do or setting goals for the organization and making sure they’re met. Today’s leadership role isn’t about power, it’s about purpose. Our based in Minneapolis is sharing why it’s time to adopt purposeful leadership and what this means for your organization.

Small Business and Non-Profit Mission Statements: How to Make an Impact in a Sentence

While most people think of mission statements as buzzwords for a large company, they’re extraordinarily valuable for both nonprofits and small businesses. In fact, your mission statement is the most important sentence you’ll write. After all, every bit of copy on your website, in emails, or on brochures should reflect or support that mission statement in some way. We understand it can be difficult to drill down the core of your nonprofit or business into one or two sentences, so to help you, we’re sharing tips on what makes an impactful mission statement and what to avoid.

Creating a Content Marketing Strategy for Your Small Business

When it comes to gaining visibility and attracting new clients for your business, traditional advertising, such as commercials, print ads, and sponsorships, has fallen out of favor, replaced by content marketing. But what makes content marketing so important to a small business, and can it really help you stand out from your competitors? Even more important, how do you get get started? Our marketing strategy firm in Minneapolis understands that this can be an overwhelming topic, so to help you get started, we’re outlining how to create a content marketing strategy for your small business.

English English Français Français