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Frequently Asked Questions

Find answers to your marketing and strategy questions below or on our blog.

Have more questions? Contact us to learn more about Woodland Strategies and how we can help your business grow.

What is a Marketing Consultant?

A marketing consultant is a highly skilled professional. They not only understand what motivates consumers; they know how to put strategies in place to improve a business. Some business leaders assume that marketing consultants are merely ad reps who work independently from an agency. Although these two perform complementary functions, what they do is vastly different. Advertising is a part of marketing, thus advertising often falls under the umbrella of marketing.

Marketing consultants can help you further develop your business through effective strategies beyond an ad cycle.  This will help you to prepare your product or service for a competitive marketplace to reach a targeted audience.

Not sure if you need a Consultant or a Leadership Coach? We discuss this topic in our blog post; A Consultant or a Leadership Coach?.

Contact Woodland Strategies for a consultation.

How can a Marketing Consultant help your business?

A marketing consultant can provide organizations with a number of benefits as they assist business leaders in updating their messaging for today’s audience as well as for future opportunities.

Consultants help team members decide the best strategy for optimal client engagement and expansion in current markets. Consultants collaborate with leadership to develop new strategies to achieve both short-term and long-term goals, while ensuring that all approaches are consistent with the company’s mission and measures of sustainable success.

Learn more about services Woodland Strategies can provide your business.

How your business can benefit by working with a Strategic Planning Consultant?

No one knows what the future holds, however having a strategic plan can increase an organization’s chances for successful outcomes. Start-ups, non-profits and for-profit organizations can all benefit from the services of a Strategic Planning Consultant.

Strategic Planning is the process of assessing the direction of an organization by evaluating both the current market position, and where the organization is headed. The strategic plan provides an opportunity to create the mission, vision, and values, as well as long-term goals and the action plan needed to implement in order to achieve these goals within the resources of a current annual budget. A skilled Strategic Planning Consultant collaborates with organizational leadership and their teams to work towards common goals to create intended outcomes in an ever-changing environment to address the needs of the organizational stakeholders. This type of collaboration provides a clear path for organizational direction, as well as insights and tools to measure successful outcomes.

Learn more about consulting on our blog.

Contact Woodland Strategies to begin planning your business strategy.

How can a non-profit benefit from a Marketing and Strategic Planning Consultant?

Organizations are expected to deliver results. This includes the non-profit sector, which looks very different than it did just a short time ago.

There are many important needs in our world, and competition for dollars is fierce. A consultant can assist leadership in achieving financial success, and promoting organizational strategy through informed decision making within a process, while staying true to the organizational values, long-term vision and mission. A skilled consultant will be able to assist organizational leadership and teams as they assess challenges, and create customized solutions to achieve sustainable short term and long-term goals, while building internal consensus and commitment.

Ultimately, a consultant can facilitate the learning process amongst organizational members in achieving their own on-going viability in a changing world.

Contact Woodland Strategies to learn how we can help.

What is Leadership Coaching, how can it improve your business?

Leaders need to be able to communicate strategy, negotiate with skill, build teams, and ultimately—deliver results. Executives and managers at all levels can benefit from leadership coaching. Leadership coaching is designed to help individuals accomplish their current responsibilities as well as to advance their professional development over time. Leadership coaching can be a key factor in building high performing and healthy teams. Coaching helps individuals discover their own way forward by providing time and the tools to shape goals as they advance as authentic leaders.

Not sure if you need a Consultant or a Leadership Coach? We discuss this topic in our blog post; A Consultant or a Leadership Coach?.

Contact Woodland Strategies for a consultation.

How can Woodland Strategies assist you in developing a cohesive and effective team?

Woodland Strategies provides a process designed to empower teams to achieve their goals. We dedicate time to embrace team dynamics, and to be aware of the stages of team development – including conflict – in order to best utilize resources, and to achieve optimal outcomes. We welcome different and diverse perspectives! We work to incorporate participation by the entire group in a variety of ways to ultimately both support the team and the organization to encourage open communication channels, and ongoing success. Establishing this framework is an important step before moving into other areas such as addressing a Strategic Plan or Marketing Strategy.

Contact us for more information!

Find Helpful Information on Our Blog

Support Small Business!

Don’t Forget! Small Business Saturday is this weekend, the Saturday after Thanksgiving. This was initially founded by American Express in 2010 and is a day dedicated to supporting small businesses and their communities across the country. Small businesses play a central and vital role in the US economy.

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Why Hire a Consultant?

Consultants have specialized knowledge and skills, and can help you come up with new ideas for growth, implement change from within your organization, and provide training and coaching.

Strategic planning and marketing consultants can help you in a variety of ways.

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The Strategic Plan: Why Your Organization Should Have Values, Vision and Mission Statements

The strategic planning process provides opportunities to examine specific problems, generate a renewed commitment to marketing and communication, and to present the ideal opportunity to promote teamwork amongst members of the entire group. Strategic planning, whether it is short, mid or long-term, assists organization for the long run, as they monitor progress and measurement to achieve goals. This process provides the ability to remain flexible, and to change course, if necessary (Barry, 2012).

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Learn how Woodland Strategies can help you grow your business.