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News, Updates & Resources

The Strategic Plan: Why Your Organization Should Have Values, Vision and Mission Statements

The strategic planning process provides opportunities to examine specific problems, generate a renewed commitment to marketing and communication, and to present the ideal opportunity to promote teamwork amongst members of the entire group. Strategic planning, whether it is short, mid or long-term, assists organization for the long run, as they monitor progress and measurement to achieve goals. This process provides the ability to remain flexible, and to change course, if necessary (Barry, 2012).

Together in Hope – Cornerstone’s Virtual Benefit Event

Tues, Oct. 27 at 7:30 am & Thurs, Oct. 29 at 4:00 pm

Woodland Strategies is so pleased to partner with organizations that strive to empower individuals.

As such, Woodland Strategies has been a longtime supporter of Cornerstone. This important organization works with individuals within the Twin Cities, and beyond, who have experienced trauma. Cornerstone provides comprehensive care for those in both immediate crises, and for the long term.

Cornerstone will be hosting their fall fundraiser in a virtual format at the end of this month as we continue in the fourth quarter of 2020, a year with so many challenges.

The Customer Journey Map – Why it can be a Smart Investment

Visual tools are an excellent way to gauge what is happening within your organization. Think about your customer and their lifecycle with your brand. Your customer’s perception of your brand is a key component to your success as an organization—no matter the size of your firm or your industry. Relationships such as these start early and can go beyond any one sale. The customer journey map can be a very effective took to add to your organizational resources for leadership to make informed decisions in a variety of areas of your customer’s experience with your overall brand.

The Strategic Plan: Why Your Organization Should Have Values, Vision and Mission Statements

The Strategic Plan: Why Your Organization Should Have Values, Vision and Mission Statements

The strategic planning process provides opportunities to examine specific problems, generate a renewed commitment to marketing and communication, and to present the ideal opportunity to promote teamwork amongst members of the entire group. Strategic planning, whether it is short, mid or long-term, assists organization for the long run, as they monitor progress and measurement to achieve goals. This process provides the ability to remain flexible, and to change course, if necessary (Barry, 2012).

Together in Hope – Cornerstone’s Virtual Benefit Event

Together in Hope – Cornerstone’s Virtual Benefit Event

Tues, Oct. 27 at 7:30 am & Thurs, Oct. 29 at 4:00 pm

Woodland Strategies is so pleased to partner with organizations that strive to empower individuals.

As such, Woodland Strategies has been a longtime supporter of Cornerstone. This important organization works with individuals within the Twin Cities, and beyond, who have experienced trauma. Cornerstone provides comprehensive care for those in both immediate crises, and for the long term.

Cornerstone will be hosting their fall fundraiser in a virtual format at the end of this month as we continue in the fourth quarter of 2020, a year with so many challenges.

The Customer Journey Map – Why it can be a Smart Investment

The Customer Journey Map – Why it can be a Smart Investment

Visual tools are an excellent way to gauge what is happening within your organization. Think about your customer and their lifecycle with your brand. Your customer’s perception of your brand is a key component to your success as an organization—no matter the size of your firm or your industry. Relationships such as these start early and can go beyond any one sale. The customer journey map can be a very effective took to add to your organizational resources for leadership to make informed decisions in a variety of areas of your customer’s experience with your overall brand.

A Consultant or a Leadership Coach?

A Consultant or a Leadership Coach?

If you are looking for assistance with a specific problem or project, you are most likely in the market for a consultant. If you are seeking to build your own leadership skills, then a leadership or executive coach may be what you are looking for.

There are key differences between these two roles that you should be aware of in your search.

Embracing Diversity, Equity and Inclusion

Embracing Diversity, Equity and Inclusion

Woodland Strategies embraces and celebrates diversity, equity and inclusion. We are very committed to making our services accessible for organizations and their members. This includes financial accessibility. As an organization, we will continue to become more inclusive, equitable, diverse, and accessible as we collaborate for change with our community.

Coaches and Mentors:  Resources to Improve Your Outcomes

Coaches and Mentors: Resources to Improve Your Outcomes

What is the difference between a coach and a mentor in the workplace? Both play very important roles in helping organizations and their members achieve their short term and long-term goals. These roles may overlap at times, or they may even exist in a hybrid form, but they are not the same thing Whether you implement one or both, these relationships can be a great win/win for everyone involved.

Learn how Woodland Strategies can help you grow your business.

  • "When I created and started my company in 2016 one of the first people, I contacted was Martha Stutsman. As the owner/president of Woodland Strategies, Inc. Martha has been instrumental with my company's success. She has assisted with the company's organization, marketing strategies, finance goals, budgeting and the company's vision. I feel fortunate to have worked with Martha in the past and look forward to continuing this relationship."


    Robert, Small Business Owner

  • "We worked with Woodland Strategies to assist with developing a fundraising plan that incorporated strategies to increase philanthropic opportunities from our stakeholders. From creating effective mini-fundraising events, to crafting inspirational messaging, to connecting stakeholders to philanthropic opportunities, Martha and her team worked with us every step of the way. Woodland Strategies’ process was very collaborative and empowering. This was important to our organization, and to me."


    Carol, VP of Communications and External Relations

  • "Martha's skill was essential to the success of our recent project! Her knowledge of marketing is strong and reliable. She has excellent communication skills. Martha is creative, personal and forward thinking. She is one of the most trustworthy people I know, and I give her my most enthusiastic recommendation."


    Marianne, Board of Directors President

  • "We hired Woodland Strategies for assistance with our Strategic Plan. Martha brought our entire team together and we couldn’t have done this without her help. We felt very supported by her and would hire Woodland Strategies for future projects."


    Sara, Non-Profit Executive Director

  • "I've worked with Martha for over 5 years and have found her approach to be truly unique. I am impressed by her desire to learn about my business and modify her marketing approach based on my specific needs. I'm happy to have Martha on my "team"."


    Pete, Small Business Owner