Strategic plans are an excellent tool to help you make the most informed decisions in an efficient and timely manner. When you commit to a strategic planning process you are investing a significant amount of time and resources.
Strategic Plans, Marketing Plans, and Communication Plans help to prevent “mission creep,” and they provide teams and leaders the opportunity to be as efficient as possible in their daily operations.
A robust marketing strategy is not just beneficial but essential for nonprofit organizations seeking to connect meaningfully with their stakeholders, members, and donors.
Your marketing budget should be approximately 5 to 10% of your revenue, depending on various factors. How effectively are you using your resources?
Market research for organizational applications may be quantitative or qualitative. Any kind of organization can benefit from this kind of subjective or qualitative research assessing perceptions, insights, attitudes, experiences or beliefs.
Your organization’s Value Proposition is your declaration that communicates the value of your product or service and why clients should buy or even care about this.