Why is your personal brand so important?
Simply put, this is how you present yourself to the world. The term “branding” used to be reserved for businesses and star power, but of course now personal branding has become essential to many (Castrillon, 2019). A personal brand is the unique combination of skills and experiences that make you who you are. This is how you come across to the public.
When most people consider ethics, they think of an individual acting in a fair and virtuous manner – treating others equally and with respect, taking responsibility for one’s conduct, behaving with a set of principles. However, there is a growing focus on organizational ethics and creating a culture of propriety, fairness, and honesty that guides decision making and actions throughout the company. Our strategic planning company in Minneapolis is looking at what organizational ethics are, why they’re important, and how creating this culture isn’t as simple as sending out a memo or rewriting a mission statement.
Everyone has experienced significant changes in the business landscape within the past year during this pandemic. Consider sales. These changes have impacted every sales department and every customer in some way. Forecasting sales during a pandemic may not likely yield reliable and valid results (McLeod, & Lotardo, 2020).
Consultants have specialized knowledge and skills, and can help you come up with new ideas for growth, implement change from within your organization, and provide training and coaching.
Strategic planning and marketing consultants can help you in a variety of ways.
Visual tools are an excellent way to gauge what is happening within your organization. Think about your customer and their lifecycle with your brand. Your customer’s perception of your brand is a key component to your success as an organization—no matter the size of your firm or your industry. Relationships such as these start early and can go beyond any one sale. The customer journey map can be a very effective took to add to your organizational resources for leadership to make informed decisions in a variety of areas of your customer’s experience with your overall brand.