Call us to discuss your business' specific needs: 952-303-4594

News, Updates, & Resources

Eight Ways to Create an Influential Personal Brand

"Your brand is a story unfolding across all customer touch points."
Jonah Sachs

Why is your personal brand so important?

Simply put, this is how you present yourself to the world. The term “branding” used to be reserved for businesses and star power, but of course now personal branding has become essential to many (Castrillon, 2019). A personal brand is the unique combination of skills and experiences that make you who you are. This is how you come across to the public.

Is your personal brand in line with what others perceive?

Here are eight succinct ways for you to make a strong first impression, differentiate yourself from the competition, and to build trust with your customer base.

  1. Be consistent. People depend on you. Show up in the same way every day.
  2. Communicate well and build trust. Develop excellent communication skills. Then be sure to follow through with what you say.
  3. Set goals! It’s difficult to stay on track if you don’t know where you are going.
  4. Be aware of your physical presence. What are your blind spots? Where can you improve?
  5. Understand and follow your values. Where is your line in the sand? It’s helpful to know this before things get messy.
  6. Stay connected and remain authentic. Continue to nurture those strong connections while maintaining your own sense of self.
  7. Maintain your visibility in your networks while building new connections. Demonstrate how you can share your talents with others.
  8. Be supportive to those who are looking for help.

Branding is no longer just for big corporations, stars, and sports figures. Building your own personal brand will assist you in a multitude of ways. Use your online tools and personal presence to promote your personal brand. You will begin to gain name recognition, attract the attention of your ideal audience, and build trust and consistency while demonstrating how you are different from others. This can be a great asset to you in growing your business.

Woodland Strategies provides consulting services for strategic planning, marketing and leadership coaching. We specialize in startups, small businesses and non-profits. Contact us today to learn how we can assist you in developing your own personal brand.

Castrillon, C. “Why Personal Branding is More Important than Ever.” Forbes (February 12, 2019).

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

Creating Strategies to Address and Recover from Learning Loss in Your School

While the past year showed how school districts could rise to the challenges of helping students access remote learning, studies are showing that it simply wasn’t as effective as learning in a classroom setting (Chen, Dorn, Sarakatsannis, and Wiesinger, 2021). We know that learning gains and knowledge retention is significantly reduced for students in remote learning settings, and while the full extent isn’t known yet, research indicates that students may return with fewer than 50 percent of the learning gain in math and 70 percent in reading compared to a typical school year (Kuhlfeld and Tarasawa, 2020).

5 Signs Your Nonprofit Needs to Update Your Strategic Vision

The past year was exceptionally challenging for nonprofit organizations. The COVID-19 pandemic and subsequent economic downturn as well as a focus on racial justice and equality led to organizations struggling to maintain a relevant message in a struggling climate (Kim & Mason, 2020). However, organizations that are able to realign their strategic vision and implement it are able to weather changes and thrive. To help you prepare for the future, our strategic planning company in Minneapolis is sharing the five signs your nonprofit needs to update your strategic vision.

Nonprofits: Standing Out from the Competition and Building Connections with New Donors

The nonprofit sector has been steadily growing in the United States for the past two decades. In 2016, over 1.5 million nonprofit organizations were registered with the IRS, a nearly five percent increase from 2006 (NCCS Project Team, 2019). This growth is in direct opposition to the amount of money being donated to nonprofits. While COVID-19 is blamed for a steep decline in donations, the truth is that small and medium-sized donations were down significantly before 2020.

The Importance of Organizational Ethics in Today’s Business

When most people consider ethics, they think of an individual acting in a fair and virtuous manner – treating others equally and with respect, taking responsibility for one’s conduct, behaving with a set of principles. However, there is a growing focus on organizational ethics and creating a culture of propriety, fairness, and honesty that guides decision making and actions throughout the company. Our strategic planning company in Minneapolis is looking at what organizational ethics are, why they’re important, and how creating this culture isn’t as simple as sending out a memo or rewriting a mission statement.

English English Français Français