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News, Updates, & Resources

Embracing Diversity, Equity and Inclusion

"Our ability to reach unity in diversity will be the beauty and the test of our civilization."
Mahatma Gandhi

Woodland Strategies is dedicated to promoting positive outcomes within our community, and we mourn the senseless, unjust death of George Floyd.

At Woodland Strategies our core professional values include excellence, integrity, loyalty, and teamwork as we support organizations and their stakeholders.

Our mission is to empower organizational members and leadership to implement strategic initiatives for business development and growth.

Our vision is to be our client’s most valued business partner by empowering each with knowledge and skills to sustain ongoing success as they support their own stakeholders in achieving their potential.

Woodland Strategies embraces and celebrates diversity, equity and inclusion. We are very committed to making our services accessible for organizations and their members. This includes financial accessibility. As an organization, we will continue to become more inclusive, equitable, diverse, and accessible as we collaborate for change with our community.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

Why It’s Time to Adopt Purposeful Leadership in Your Organization

Whether you’re a part of the management team, a business owner, or a director of a nonprofit, your team looks to you for leadership. This means more than just telling people what to do or setting goals for the organization and making sure they’re met. Today’s leadership role isn’t about power, it’s about purpose. Our based in Minneapolis is sharing why it’s time to adopt purposeful leadership and what this means for your organization.

Small Business and Non-Profit Mission Statements: How to Make an Impact in a Sentence

While most people think of mission statements as buzzwords for a large company, they’re extraordinarily valuable for both nonprofits and small businesses. In fact, your mission statement is the most important sentence you’ll write. After all, every bit of copy on your website, in emails, or on brochures should reflect or support that mission statement in some way. We understand it can be difficult to drill down the core of your nonprofit or business into one or two sentences, so to help you, we’re sharing tips on what makes an impactful mission statement and what to avoid.

Creating a Content Marketing Strategy for Your Small Business

When it comes to gaining visibility and attracting new clients for your business, traditional advertising, such as commercials, print ads, and sponsorships, has fallen out of favor, replaced by content marketing. But what makes content marketing so important to a small business, and can it really help you stand out from your competitors? Even more important, how do you get get started? Our marketing strategy firm in Minneapolis understands that this can be an overwhelming topic, so to help you get started, we’re outlining how to create a content marketing strategy for your small business.

4 Reasons Your Small Business Needs a Strategic Plan

When you think of strategic planning, you probably envision executives sitting around a table discussing how to increase profits or break into a new market, and you wouldn’t be wrong. Multi-billion dollar corporations certainly do rely on strategic planning to improve operations or change the direction of the organization. However, every organization can benefit from having a researched, documented statement on how to create a clear, measurable path to success, and this is especially true for small businesses. To help you get started, we are sharing four reasons your small business needs a strategic plan.

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