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Nonprofits: Standing Out from the Competition and Building Connections with New Donors

"Saying hello doesn't have an ROI. It's about building relationships."
Gary Vaynerchuk

The nonprofit sector has been steadily growing in the United States for the past two decades. In 2016, over 1.5 million nonprofit organizations were registered with the IRS, a nearly five percent increase from 2006 (NCCS Project Team, 2019). This growth is in direct opposition to the amount of money being donated to nonprofits. While COVID-19 is blamed for a steep decline in donations, the truth is that small and medium-sized donations were down significantly before 2020. In 2016, nearly 54 percent of American households donated to a legally recognized charity organization, a 1.5 percent drop from 2014 and an 11.5 percent drop from 2008 (Rooney, 2019).

Between growing competition and fewer available dollars, your nonprofit needs a successful strategy to build your brand and attract donors. Unlike for-profit businesses that rely on transactional connections, ie: what the customer gets in exchange for their dollars, a nonprofit has to build their outreach and growth strategy by building human connections and tapping into emotions. To help you do this, our strategic planning company in Minneapolis is sharing five steps that will help you stand out from other organizations and quickly connect and build trust with prospective donors.

Understand the Problem and How Your Organization Is Solving It

Do your stakeholders know your mission? Can they clearly define it?

The first step to successfully standing out from your competition and connecting with donors is to clearly answer the following questions:

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

Nonprofits: Standing Out from the Competition and Building Connections with New Donors

The nonprofit sector has been steadily growing in the United States for the past two decades. In 2016, over 1.5 million nonprofit organizations were registered with the IRS, a nearly five percent increase from 2006 (NCCS Project Team, 2019). This growth is in direct opposition to the amount of money being donated to nonprofits. While COVID-19 is blamed for a steep decline in donations, the truth is that small and medium-sized donations were down significantly before 2020. In 2016, nearly 54 percent of American households donated to a legally recognized charity organization, a 1.5 percent drop from 2014 and an 11.5 percent drop from 2008 (Rooney, 2019).

Between growing competition and fewer available dollars, your nonprofit needs a successful strategy to build your brand and attract donors. Unlike for-profit businesses that rely on transactional connections, ie: what the customer gets in exchange for their dollars, a nonprofit has to build their outreach and growth strategy by building human connections and tapping into emotions. To help you do this, our strategic planning company in Minneapolis is sharing five steps that will help you stand out from other organizations and quickly connect and build trust with prospective donors.

The Importance of Organizational Ethics in Today’s Business

When most people consider ethics, they think of an individual acting in a fair and virtuous manner – treating others equally and with respect, taking responsibility for one’s conduct, behaving with a set of principles. However, there is a growing focus on organizational ethics and creating a culture of propriety, fairness, and honesty that guides decision making and actions throughout the company. Our strategic planning company in Minneapolis is looking at what organizational ethics are, why they’re important, and how creating this culture isn’t as simple as sending out a memo or rewriting a mission statement.

Your Personal Values Statement

Woodland Strategies specializes in helping organizations develop Values, Mission and Vision Statements. Generally, creating internal and external messaging such as this can take many months, and is often done as a team. It’s worth the time commitment. Statements such as these provide excellent operational guidelines for all stakeholders, both internal and external. This experience also provides an outstanding opportunity to establish stronger teams within any for-profit or non-profit entity.

Sales: Optimize Positive Outcomes for your Customers!

Everyone has experienced significant changes in the business landscape within the past year during this pandemic. Consider sales. These changes have impacted every sales department and every customer in some way. Forecasting sales during a pandemic may not likely yield reliable and valid results (McLeod, & Lotardo, 2020).

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