Call us to discuss your business' specific needs: 952-303-4594

News, Updates, & Resources

The Customer Journey Map – Why it can be a Smart Investment

"Do what you do so well that they will want to see it again and bring their friends."
Walt Disney

Visual tools are an excellent way to gauge what is happening within your organization. Think about your customer and their lifecycle with your brand. Your customer’s perception of your brand is a key component to your success as an organization—no matter the size of your firm or your industry. Relationships such as these start early and can go beyond any one sale. The customer journey map can be a very effective took to add to your organizational resources for leadership to make informed decisions in a variety of areas of your customer’s experience with your overall brand.

Consider the following questions. These may likely influence your customer’s perception of your brand.

  • What events have shaped the personality of your organization?
  • What analogies describe your company?
  • What feedback have you received from customers?
  • How do you feel about your customer service?
  • How do your customers feel about your customer service?
  • Do you measure your Return on Investment and Key Performance Indicators for your marketing strategy?
  • Has your company or organization received any referrals lately?
  • What is your competition up to these days?

Take a moment to list five to ten “micro moments” that have brought your brand to life within the past month. These moments can reflect all stages of the customer interaction with your brand, from industry awareness, to market research, to the first purchase, to a referral. These are some of the stages of a customer journey map.

The customer journey map is a kind of roadmap to illustrate how customers engage with your brand. This is a significant and often wise investment. Insights such as these can help you maintain the competitive advantage.

Empower yourself in the marketplace. Mapping your customer’s journey can provide you with all kinds of opportunities to measure what is working, and prospects for change. It is an effective tool for leadership to utilize to make informed decisions about strategy.

Contact Woodland Strategies for more information on this type of investment for your continued growth.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

Nonprofits: Standing Out from the Competition and Building Connections with New Donors

The nonprofit sector has been steadily growing in the United States for the past two decades. In 2016, over 1.5 million nonprofit organizations were registered with the IRS, a nearly five percent increase from 2006 (NCCS Project Team, 2019). This growth is in direct opposition to the amount of money being donated to nonprofits. While COVID-19 is blamed for a steep decline in donations, the truth is that small and medium-sized donations were down significantly before 2020. In 2016, nearly 54 percent of American households donated to a legally recognized charity organization, a 1.5 percent drop from 2014 and an 11.5 percent drop from 2008 (Rooney, 2019).

Between growing competition and fewer available dollars, your nonprofit needs a successful strategy to build your brand and attract donors. Unlike for-profit businesses that rely on transactional connections, ie: what the customer gets in exchange for their dollars, a nonprofit has to build their outreach and growth strategy by building human connections and tapping into emotions. To help you do this, our strategic planning company in Minneapolis is sharing five steps that will help you stand out from other organizations and quickly connect and build trust with prospective donors.

The Importance of Organizational Ethics in Today’s Business

When most people consider ethics, they think of an individual acting in a fair and virtuous manner – treating others equally and with respect, taking responsibility for one’s conduct, behaving with a set of principles. However, there is a growing focus on organizational ethics and creating a culture of propriety, fairness, and honesty that guides decision making and actions throughout the company. Our strategic planning company in Minneapolis is looking at what organizational ethics are, why they’re important, and how creating this culture isn’t as simple as sending out a memo or rewriting a mission statement.

Your Personal Values Statement

Woodland Strategies specializes in helping organizations develop Values, Mission and Vision Statements. Generally, creating internal and external messaging such as this can take many months, and is often done as a team. It’s worth the time commitment. Statements such as these provide excellent operational guidelines for all stakeholders, both internal and external. This experience also provides an outstanding opportunity to establish stronger teams within any for-profit or non-profit entity.

Sales: Optimize Positive Outcomes for your Customers!

Everyone has experienced significant changes in the business landscape within the past year during this pandemic. Consider sales. These changes have impacted every sales department and every customer in some way. Forecasting sales during a pandemic may not likely yield reliable and valid results (McLeod, & Lotardo, 2020).

English English Français Français