Call us to discuss your business' specific needs: 952-303-4594

News, Updates, & Resources

The Customer Journey Map – Why it can be a Smart Investment

"Do what you do so well that they will want to see it again and bring their friends."
Walt Disney

Visual tools are an excellent way to gauge what is happening within your organization. Think about your customer and their lifecycle with your brand. Your customer’s perception of your brand is a key component to your success as an organization—no matter the size of your firm or your industry. Relationships such as these start early and can go beyond any one sale. The customer journey map can be a very effective took to add to your organizational resources for leadership to make informed decisions in a variety of areas of your customer’s experience with your overall brand.

Consider the following questions. These may likely influence your customer’s perception of your brand.

  • What events have shaped the personality of your organization?
  • What analogies describe your company?
  • What feedback have you received from customers?
  • How do you feel about your customer service?
  • How do your customers feel about your customer service?
  • Do you measure your Return on Investment and Key Performance Indicators for your marketing strategy?
  • Has your company or organization received any referrals lately?
  • What is your competition up to these days?

Take a moment to list five to ten “micro moments” that have brought your brand to life within the past month. These moments can reflect all stages of the customer interaction with your brand, from industry awareness, to market research, to the first purchase, to a referral. These are some of the stages of a customer journey map.

The customer journey map is a kind of roadmap to illustrate how customers engage with your brand. This is a significant and often wise investment. Insights such as these can help you maintain the competitive advantage.

Empower yourself in the marketplace. Mapping your customer’s journey can provide you with all kinds of opportunities to measure what is working, and prospects for change. It is an effective tool for leadership to utilize to make informed decisions about strategy.

Contact Woodland Strategies for more information on this type of investment for your continued growth.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

How to Plan for a Successful Brand Refresh

When a business or non-profit fails to stay modern and up-to-date, they run the risk of losing touch with their customer base and stakeholders and experiencing stagnant sales and buy-in. Fortunately, a brand refresh is often all it takes to regain relevancy within their market and rebuild connections with consumers. However, updating a brand is more than just changing a logo; it requires careful and strategic planning on leadership’s part to ensure any updates will support the company’s goals.

Strategic Planning in Healthcare: Analyzing Internal Factors to Achieve Critical Success

Strategic planning in healthcare is similar to strategic planning in for-profit businesses. Your organization gathers information related to...

Should You Perform a SWOT Analysis on Your Organization?

Since it was brought to the forefront of business planning by Albert Humphrey in the late 1960s, the SWOT analysis has been relied upon by corporations, small businesses, nonprofits, and even schools to make key decisions and form strategies. This planning tool in which you measure your strengths, weaknesses, opportunities, and threats can be beneficial, but often, organizations rely too heavily on this method while not performing it correctly or without recognizing its weaknesses. Our strategic planning firm in Minneapolis is providing a closer look at whether you should perform a SWOT analysis on your organization and, if so, how to avoid common pitfalls.

How to Create a Standard Operating Procedure for Your Organization

Most people associate Standard Operating Procedures (SOPs) with highly specialized or regimented organizations, such as hospitals, research facilities, government agencies, or the military. However, these are not just for complex organizations, and are highly valuable for even minor areas and tasks (Biologic Technical Applications, 2012). To help you create and apply SOPs to your organization, our strategic planning agency in Minneapolis is sharing the steps on getting started.

English English Français Français