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The Customer Journey Map – Why it can be a Smart Investment

"Do what you do so well that they will want to see it again and bring their friends."
Walt Disney

Visual tools are an excellent way to gauge what is happening within your organization. Think about your customer and their lifecycle with your brand. Your customer’s perception of your brand is a key component to your success as an organization—no matter the size of your firm or your industry. Relationships such as these start early and can go beyond any one sale. The customer journey map can be a very effective took to add to your organizational resources for leadership to make informed decisions in a variety of areas of your customer’s experience with your overall brand.

Consider the following questions. These may likely influence your customer’s perception of your brand.

  • What events have shaped the personality of your organization?
  • What analogies describe your company?
  • What feedback have you received from customers?
  • How do you feel about your customer service?
  • How do your customers feel about your customer service?
  • Do you measure your Return on Investment and Key Performance Indicators for your marketing strategy?
  • Has your company or organization received any referrals lately?
  • What is your competition up to these days?

Take a moment to list five to ten “micro moments” that have brought your brand to life within the past month. These moments can reflect all stages of the customer interaction with your brand, from industry awareness, to market research, to the first purchase, to a referral. These are some of the stages of a customer journey map.

The customer journey map is a kind of roadmap to illustrate how customers engage with your brand. This is a significant and often wise investment. Insights such as these can help you maintain the competitive advantage.

Empower yourself in the marketplace. Mapping your customer’s journey can provide you with all kinds of opportunities to measure what is working, and prospects for change. It is an effective tool for leadership to utilize to make informed decisions about strategy.

Contact Woodland Strategies for more information on this type of investment for your continued growth.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

How to Create a Standard Operating Procedure for Your Organization

Most people associate Standard Operating Procedures (SOPs) with highly specialized or regimented organizations, such as hospitals, research facilities, government agencies, or the military. However, these are not just for complex organizations, and are highly valuable for even minor areas and tasks (Biologic Technical Applications, 2012). To help you create and apply SOPs to your organization, our strategic planning agency in Minneapolis is sharing the steps on getting started.

Creating Strategies to Address and Recover from Learning Loss in Your School

While the past year showed how school districts could rise to the challenges of helping students access remote learning, studies are showing that it simply wasn’t as effective as learning in a classroom setting (Chen, Dorn, Sarakatsannis, and Wiesinger, 2021). We know that learning gains and knowledge retention is significantly reduced for students in remote learning settings, and while the full extent isn’t known yet, research indicates that students may return with fewer than 50 percent of the learning gain in math and 70 percent in reading compared to a typical school year (Kuhlfeld and Tarasawa, 2020).

5 Signs Your Nonprofit Needs to Update Your Strategic Vision

The past year was exceptionally challenging for nonprofit organizations. The COVID-19 pandemic and subsequent economic downturn as well as a focus on racial justice and equality led to organizations struggling to maintain a relevant message in a struggling climate (Kim & Mason, 2020). However, organizations that are able to realign their strategic vision and implement it are able to weather changes and thrive. To help you prepare for the future, our strategic planning company in Minneapolis is sharing the five signs your nonprofit needs to update your strategic vision.

Eight Ways to Create an Influential Personal Brand

Why is your personal brand so important?

Simply put, this is how you present yourself to the world. The term “branding” used to be reserved for businesses and star power, but of course now personal branding has become essential to many (Castrillon, 2019). A personal brand is the unique combination of skills and experiences that make you who you are. This is how you come across to the public.

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