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The Customer Journey Map – Why it can be a Smart Investment

"Do what you do so well that they will want to see it again and bring their friends."
Walt Disney

Visual tools are an excellent way to gauge what is happening within your organization. Think about your customer and their lifecycle with your brand. Your customer’s perception of your brand is a key component to your success as an organization—no matter the size of your firm or your industry. Relationships such as these start early and can go beyond any one sale. The customer journey map can be a very effective took to add to your organizational resources for leadership to make informed decisions in a variety of areas of your customer’s experience with your overall brand.

Consider the following questions. These may likely influence your customer’s perception of your brand.

  • What events have shaped the personality of your organization?
  • What analogies describe your company?
  • What feedback have you received from customers?
  • How do you feel about your customer service?
  • How do your customers feel about your customer service?
  • Do you measure your Return on Investment and Key Performance Indicators for your marketing strategy?
  • Has your company or organization received any referrals lately?
  • What is your competition up to these days?

Take a moment to list five to ten “micro moments” that have brought your brand to life within the past month. These moments can reflect all stages of the customer interaction with your brand, from industry awareness, to market research, to the first purchase, to a referral. These are some of the stages of a customer journey map.

The customer journey map is a kind of roadmap to illustrate how customers engage with your brand. This is a significant and often wise investment. Insights such as these can help you maintain the competitive advantage.

Empower yourself in the marketplace. Mapping your customer’s journey can provide you with all kinds of opportunities to measure what is working, and prospects for change. It is an effective tool for leadership to utilize to make informed decisions about strategy.

Contact Woodland Strategies for more information on this type of investment for your continued growth.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

Your Personal Values Statement

Woodland Strategies specializes in helping organizations develop Values, Mission and Vision Statements. Generally, creating internal and external messaging such as this can take many months, and is often done as a team. It’s worth the time commitment. Statements such as these provide excellent operational guidelines for all stakeholders, both internal and external. This experience also provides an outstanding opportunity to establish stronger teams within any for-profit or non-profit entity.

Happy Holidays From Woodland Strategies

Happy Holidays from Woodland Strategies

Sales: Optimize Positive Outcomes for your Customers!

Everyone has experienced significant changes in the business landscape within the past year during this pandemic. Consider sales. These changes have impacted every sales department and every customer in some way. Forecasting sales during a pandemic may not likely yield reliable and valid results (McLeod, & Lotardo, 2020).

Support Small Business!

Don’t Forget! Small Business Saturday is this weekend, the Saturday after Thanksgiving. This was initially founded by American Express in 2010 and is a day dedicated to supporting small businesses and their communities across the country. Small businesses play a central and vital role in the US economy.

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