Call us to discuss your business' specific needs: 952-303-4594

News, Updates, & Resources

The Strategic Plan: Why Your Organization Should Have Values, Vision and Mission Statements

The strategic planning process provides opportunities to examine specific problems, generate a renewed commitment to marketing and communication, and to present the ideal opportunity to promote teamwork amongst members of the entire group. Strategic planning, whether it is short, mid or long-term, assists organization for the long run, as they monitor progress and measurement to achieve goals. This process provides the ability to remain flexible, and to change course, if necessary (Barry, 2012).

These components all help to establish positioning, an essential piece to understand internal and external context. That is to say, where the organization stands in the market place, and to clarify any future marketing messages for any organization.

Cohesive messaging will help communicate this kind of differentiation. An excellent place to start this kind of broad message for an organization is with solid values, vision and mission statements. (Keffer, 2014)

Values Statement: Any Mission and Vision Statements must be supported first by a Values Statement. Values are the foundation of any organization. This statement represents an organization’s core beliefs, which ultimately guide behavior (Joyaux, 2015).

  • What does your organization stand for?

Vision Statement: The Vision Statement states the long-term goal of an organization. This statement will help any organization as they develop their Mission Statement (Keffer, 2014).

  • Where will your organization be in five to ten years?

Mission Statement: This Mission Statement is ideally made up of 25 words or less, and answers three questions;

  • What would your organization like to do?
  • Who does your organization serve?
  • How will your organization impact the community?

An organizational Mission serves to guide the day-to-day activities of an organization. The mission statement is not a tagline, and should ultimately describe the strategy (Pandolfi, 2011). This will facilitate evaluation, an essential activity.

All three of these components make up and communicate the overarching organizational impression or concept that is shared both internally and externally. These statements should be easy to understand and easy to remember for a variety of stakeholders for optimal communication. This is best achieved in a multi-step process and should occur over a time frame of several weeks, and even months through a diverse Development Team representing different backgrounds, tenure and expertise (Keffer, 2014).

Barry, B. W. Strategic Planning Workbook for Nonprofit Organizations. St. Paul, MN: Fieldstone Alliance. (2012). Keffer, S. Rule of Thumb. A Guide to Developing Mission, Vision and Value Statements. USA: WriteLife Publishing, 2014. Joyaux, S. “Values in Your Organization and What They Have to do with Making Money: Part 2.,” Nonprofit Quarterly, September 11, 2015. Pandolfi, F. “How to Create an Effective Non-Profit Mission Statement.” Harvard Business Review, March 14, 2011. Retrieved online December 4, 2018

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

The Importance of Organizational Ethics in Today’s Business

When most people consider ethics, they think of an individual acting in a fair and virtuous manner – treating others equally and with respect, taking responsibility for one’s conduct, behaving with a set of principles. However, there is a growing focus on organizational ethics and creating a culture of propriety, fairness, and honesty that guides decision making and actions throughout the company. Our strategic planning company in Minneapolis is looking at what organizational ethics are, why they’re important, and how creating this culture isn’t as simple as sending out a memo or rewriting a mission statement.

Your Personal Values Statement

Woodland Strategies specializes in helping organizations develop Values, Mission and Vision Statements. Generally, creating internal and external messaging such as this can take many months, and is often done as a team. It’s worth the time commitment. Statements such as these provide excellent operational guidelines for all stakeholders, both internal and external. This experience also provides an outstanding opportunity to establish stronger teams within any for-profit or non-profit entity.

Sales: Optimize Positive Outcomes for your Customers!

Everyone has experienced significant changes in the business landscape within the past year during this pandemic. Consider sales. These changes have impacted every sales department and every customer in some way. Forecasting sales during a pandemic may not likely yield reliable and valid results (McLeod, & Lotardo, 2020).

English English Français Français