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News, Updates, & Resources

Why Hire a Consultant?

"Nothing great is created suddenly."

Consultants have specialized knowledge and skills, and can help you come up with new ideas for growth, implement change from within your organization, and provide training and coaching.

Strategic planning and marketing consultants can help you in a variety of ways. For example;

Strategic planning consultants can help you

  • Grow your position in the marketplace,
  • Increase your products or services, and
  • Evaluate your resources, and ongoing cost savings strategies.

Marketing consultants can

  • Create marketing plans,
  • Write position statements,
  • Refine or re-do branding,
  • Launch media campaigns, and
  • Assess internal and external messaging.

Professional consultants can support your organization in a number of ways as you innovate for the future. This will help you as you assess new opportunities for ongoing engagement with your stakeholders.

Facilitation and Communication

Consultants should be skilled at group facilitation. Excellent communication skills are a must in order to best support your organization as you work together to achieve both short terms and long-term goals.

Your Investment

Think about how much time and money are you’re willing to dedicate to your initiative. Consider your own readiness to implement change. Begin to think through specifics and the depth of your project before you get started. What is your vision?

Pricing can vary based on the size of the project, and the type and size of the consulting firm. Quality takes time. Establish measurable milestones. Work should extend beyond initial proposals to allow for implementation of the strategy or plan, ongoing follow up, and an assessment of results.

As you begin to work with your consultant, remember that consultants need to have honest, ongoing feedback from you. Manage your investment by paying attention to your time and your engagement with the consultant.


Hire someone based on their qualifications and skills. Professional associations and networks may be useful in helping you find the right consultant for your project.

Inquire about a contract. This will provide you with clarity (in writing) about the project, and protect interests. Contractual agreements may include, but not be limited to: compensation, confidentiality, conflict of interest, reimbursement of expenses, and work product ownership.

Connect with the consultant. Different consultants have different styles. Establish a good rapport so that you can have a positive relationship for the long-term.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

How to Organize and Plan Your Small Business Startup Costs

Having a comprehensive business plan with realistic financial forecasts can help you create a solid foundation and improve the likelihood of your success. We know this can be overwhelming, so to help you get started and avoid missing essential costs, we’re sharing how to organize the most common start up expenses so you can then plan on how much they will actually cost.

Why It’s Time to Adopt Purposeful Leadership in Your Organization

Whether you’re a part of the management team, a business owner, or a director of a nonprofit, your team looks to you for leadership. This means more than just telling people what to do or setting goals for the organization and making sure they’re met. Today’s leadership role isn’t about power, it’s about purpose. Our based in Minneapolis is sharing why it’s time to adopt purposeful leadership and what this means for your organization.

Small Business and Non-Profit Mission Statements: How to Make an Impact in a Sentence

While most people think of mission statements as buzzwords for a large company, they’re extraordinarily valuable for both nonprofits and small businesses. In fact, your mission statement is the most important sentence you’ll write. After all, every bit of copy on your website, in emails, or on brochures should reflect or support that mission statement in some way. We understand it can be difficult to drill down the core of your nonprofit or business into one or two sentences, so to help you, we’re sharing tips on what makes an impactful mission statement and what to avoid.

Creating a Content Marketing Strategy for Your Small Business

When it comes to gaining visibility and attracting new clients for your business, traditional advertising, such as commercials, print ads, and sponsorships, has fallen out of favor, replaced by content marketing. But what makes content marketing so important to a small business, and can it really help you stand out from your competitors? Even more important, how do you get get started? Our marketing strategy firm in Minneapolis understands that this can be an overwhelming topic, so to help you get started, we’re outlining how to create a content marketing strategy for your small business.

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