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News, Updates, & Resources

Why Hire a Consultant?

"Nothing great is created suddenly."

Consultants have specialized knowledge and skills, and can help you come up with new ideas for growth, implement change from within your organization, and provide training and coaching.

Strategic planning and marketing consultants can help you in a variety of ways. For example;

Strategic planning consultants can help you

  • Grow your position in the marketplace,
  • Increase your products or services, and
  • Evaluate your resources, and ongoing cost savings strategies.

Marketing consultants can

  • Create marketing plans,
  • Write position statements,
  • Refine or re-do branding,
  • Launch media campaigns, and
  • Assess internal and external messaging.

Professional consultants can support your organization in a number of ways as you innovate for the future. This will help you as you assess new opportunities for ongoing engagement with your stakeholders.

Facilitation and Communication

Consultants should be skilled at group facilitation. Excellent communication skills are a must in order to best support your organization as you work together to achieve both short terms and long-term goals.

Your Investment

Think about how much time and money are you’re willing to dedicate to your initiative. Consider your own readiness to implement change. Begin to think through specifics and the depth of your project before you get started. What is your vision?

Pricing can vary based on the size of the project, and the type and size of the consulting firm. Quality takes time. Establish measurable milestones. Work should extend beyond initial proposals to allow for implementation of the strategy or plan, ongoing follow up, and an assessment of results.

As you begin to work with your consultant, remember that consultants need to have honest, ongoing feedback from you. Manage your investment by paying attention to your time and your engagement with the consultant.


Hire someone based on their qualifications and skills. Professional associations and networks may be useful in helping you find the right consultant for your project.

Inquire about a contract. This will provide you with clarity (in writing) about the project, and protect interests. Contractual agreements may include, but not be limited to: compensation, confidentiality, conflict of interest, reimbursement of expenses, and work product ownership.

Connect with the consultant. Different consultants have different styles. Establish a good rapport so that you can have a positive relationship for the long-term.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

How to Create a Standard Operating Procedure for Your Organization

Most people associate Standard Operating Procedures (SOPs) with highly specialized or regimented organizations, such as hospitals, research facilities, government agencies, or the military. However, these are not just for complex organizations, and are highly valuable for even minor areas and tasks (Biologic Technical Applications, 2012). To help you create and apply SOPs to your organization, our strategic planning agency in Minneapolis is sharing the steps on getting started.

Creating Strategies to Address and Recover from Learning Loss in Your School

While the past year showed how school districts could rise to the challenges of helping students access remote learning, studies are showing that it simply wasn’t as effective as learning in a classroom setting (Chen, Dorn, Sarakatsannis, and Wiesinger, 2021). We know that learning gains and knowledge retention is significantly reduced for students in remote learning settings, and while the full extent isn’t known yet, research indicates that students may return with fewer than 50 percent of the learning gain in math and 70 percent in reading compared to a typical school year (Kuhlfeld and Tarasawa, 2020).

5 Signs Your Nonprofit Needs to Update Your Strategic Vision

The past year was exceptionally challenging for nonprofit organizations. The COVID-19 pandemic and subsequent economic downturn as well as a focus on racial justice and equality led to organizations struggling to maintain a relevant message in a struggling climate (Kim & Mason, 2020). However, organizations that are able to realign their strategic vision and implement it are able to weather changes and thrive. To help you prepare for the future, our strategic planning company in Minneapolis is sharing the five signs your nonprofit needs to update your strategic vision.

Eight Ways to Create an Influential Personal Brand

Why is your personal brand so important?

Simply put, this is how you present yourself to the world. The term “branding” used to be reserved for businesses and star power, but of course now personal branding has become essential to many (Castrillon, 2019). A personal brand is the unique combination of skills and experiences that make you who you are. This is how you come across to the public.

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