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News, Updates, & Resources

Why Hire a Consultant?

"Nothing great is created suddenly."

Consultants have specialized knowledge and skills, and can help you come up with new ideas for growth, implement change from within your organization, and provide training and coaching.

Strategic planning and marketing consultants can help you in a variety of ways. For example;

Strategic planning consultants can help you

  • Grow your position in the marketplace,
  • Increase your products or services, and
  • Evaluate your resources, and ongoing cost savings strategies.

Marketing consultants can

  • Create marketing plans,
  • Write position statements,
  • Refine or re-do branding,
  • Launch media campaigns, and
  • Assess internal and external messaging.

Professional consultants can support your organization in a number of ways as you innovate for the future. This will help you as you assess new opportunities for ongoing engagement with your stakeholders.

Facilitation and Communication

Consultants should be skilled at group facilitation. Excellent communication skills are a must in order to best support your organization as you work together to achieve both short terms and long-term goals.

Your Investment

Think about how much time and money are you’re willing to dedicate to your initiative. Consider your own readiness to implement change. Begin to think through specifics and the depth of your project before you get started. What is your vision?

Pricing can vary based on the size of the project, and the type and size of the consulting firm. Quality takes time. Establish measurable milestones. Work should extend beyond initial proposals to allow for implementation of the strategy or plan, ongoing follow up, and an assessment of results.

As you begin to work with your consultant, remember that consultants need to have honest, ongoing feedback from you. Manage your investment by paying attention to your time and your engagement with the consultant.


Hire someone based on their qualifications and skills. Professional associations and networks may be useful in helping you find the right consultant for your project.

Inquire about a contract. This will provide you with clarity (in writing) about the project, and protect interests. Contractual agreements may include, but not be limited to: compensation, confidentiality, conflict of interest, reimbursement of expenses, and work product ownership.

Connect with the consultant. Different consultants have different styles. Establish a good rapport so that you can have a positive relationship for the long-term.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

The Importance of Organizational Ethics in Today’s Business

When most people consider ethics, they think of an individual acting in a fair and virtuous manner – treating others equally and with respect, taking responsibility for one’s conduct, behaving with a set of principles. However, there is a growing focus on organizational ethics and creating a culture of propriety, fairness, and honesty that guides decision making and actions throughout the company. Our strategic planning company in Minneapolis is looking at what organizational ethics are, why they’re important, and how creating this culture isn’t as simple as sending out a memo or rewriting a mission statement.

Your Personal Values Statement

Woodland Strategies specializes in helping organizations develop Values, Mission and Vision Statements. Generally, creating internal and external messaging such as this can take many months, and is often done as a team. It’s worth the time commitment. Statements such as these provide excellent operational guidelines for all stakeholders, both internal and external. This experience also provides an outstanding opportunity to establish stronger teams within any for-profit or non-profit entity.

Sales: Optimize Positive Outcomes for your Customers!

Everyone has experienced significant changes in the business landscape within the past year during this pandemic. Consider sales. These changes have impacted every sales department and every customer in some way. Forecasting sales during a pandemic may not likely yield reliable and valid results (McLeod, & Lotardo, 2020).

Support Small Business!

Don’t Forget! Small Business Saturday is this weekend, the Saturday after Thanksgiving. This was initially founded by American Express in 2010 and is a day dedicated to supporting small businesses and their communities across the country. Small businesses play a central and vital role in the US economy.

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