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News, Updates, & Resources

The Strategic Plan: Why Your Organization Should Have Values, Vision and Mission Statements

The Strategic Plan: Why Your Organization Should Have Values, Vision and Mission Statements

The strategic planning process provides opportunities to examine specific problems, generate a renewed commitment to marketing and communication, and to present the ideal opportunity to promote teamwork amongst members of the entire group. Strategic planning, whether it is short, mid or long-term, assists organization for the long run, as they monitor progress and measurement to achieve goals. This process provides the ability to remain flexible, and to change course, if necessary (Barry, 2012).

The Customer Journey Map – Why it can be a Smart Investment

The Customer Journey Map – Why it can be a Smart Investment

Visual tools are an excellent way to gauge what is happening within your organization. Think about your customer and their lifecycle with your brand. Your customer’s perception of your brand is a key component to your success as an organization—no matter the size of your firm or your industry. Relationships such as these start early and can go beyond any one sale. The customer journey map can be a very effective took to add to your organizational resources for leadership to make informed decisions in a variety of areas of your customer’s experience with your overall brand.

A Consultant or a Leadership Coach?

A Consultant or a Leadership Coach?

If you are looking for assistance with a specific problem or project, you are most likely in the market for a consultant. If you are seeking to build your own leadership skills, then a leadership or executive coach may be what you are looking for.

There are key differences between these two roles that you should be aware of in your search.

Embracing Diversity, Equity and Inclusion

Embracing Diversity, Equity and Inclusion

Woodland Strategies embraces and celebrates diversity, equity and inclusion. We are very committed to making our services accessible for organizations and their members. This includes financial accessibility. As an organization, we will continue to become more inclusive, equitable, diverse, and accessible as we collaborate for change with our community.

Coaches and Mentors:  Resources to Improve Your Outcomes

Coaches and Mentors: Resources to Improve Your Outcomes

What is the difference between a coach and a mentor in the workplace? Both play very important roles in helping organizations and their members achieve their short term and long-term goals. These roles may overlap at times, or they may even exist in a hybrid form, but they are not the same thing Whether you implement one or both, these relationships can be a great win/win for everyone involved.